Board Members

As SportAssist continues to grow, a number of community-focused individuals have offered their support as volunteers on our board of directors. Their experience and commitment will help SportAssist, and ensure we are able to help even more youth in our community in the years to come.

2014 Board of Directors

gerryGerry St. Cyr  |  SportAssist Founder and President

Gerry St. Cyr has been passionate about sports his entire lifetime. He has played team sports from the time he was four years old, learning from a young age the value of dedication and hard work, and then going on to apply these principles in every area of his life. Gerry played professional hockey for eight years, and coached at every level including his role as head coach for Team Canada of roller hockey for two years. He currently sits on the Rugby Canada Committee. He has served as a member of the West Shore Chamber of Commerce, and currently operates City Centre Park.
Gerry strongly believes that all children should have the opportunity to participate in team sports, and to connect with their own passions. He is inspired by his 13-year-old son Dylan, and his three-year-old daughter Katie. He recognizes that the entire community benefits when we provide opportunities for our children, and he loves being able to work towards making sure that every child in our community has access to same opportunities that he had as a child. Gerry keeps pretty busy, but you never see him with a bigger smile on his face than when he is working with kids and helping them to connect with their own dreams, whether big or small.


kristinbwKristin St. Cyr  |  SportAssist Secretary-Treasurer

Langford resident Kristin St. Cyr has always been passionate about making a difference for people in her community. Having grown up in a small, tight knit community, she was able to witness firsthand the powerful impact made when people come together to support each other.
Kristin strongly believes that the mentorship, skills and self-discipline that she gained while participating in youth sports contributed significantly to the success she has experienced in her life, including her full scholarships towards a BSc in honours math, and a MSc in math.
Kristin currently works full time as the Manager of Finance and Administration at City Centre Park. She is looking forward to helping ensure that all youth in our community have access to group sports, and the important opportunities for growth and success associated with these experiences.


ronRon Cheeke  |  SportAssist Vice - President

Ron has been an active part of the Westshore for many years. Living in the only house on Bear Mountain, Ron worked diligently to bring sewers to the area. As an entrepreneur, Ron purchased The Loghouse Pub turning it into a thriving business. In December 2013 he launched Liquor Planet, the biggest liquor store in British Columbia. Onto his next big venture, Bigfoot Brewing Company, bringing another landmark to the Westshore.
Ron and Diana have a wealth of young athletes in their blended family and very active in sports themselves. With Travis and Wyatt in hockey, Lucas in soccer, Chase in Lacrosse, and Odessa in Baseball they are kept busy in sports. Ron has coached youth baseball and soccer as well. Along with Mayor Stu Young, Ron was part of the 1999 team that holds the record to date for the fastest boat to race around Vancouver Island. As a past president of the Westshore Chamber of Commerce, Ron knows the importance of giving back to the community. His diverse athletic and professional business experience has been a great asset to the Sportassist Team.



 Wendy Hobbs  |  SportAssist Director

 Wendy is married, a proud parent of three and a grandmother. Two of her children were actively involved in sports in the Westshore and currently one is involved in Juan de Fuca Minor hockey. She has lived in the Westshore for thirty-two years and currently works as an insurance advisor. Wendy has shown her commitment to youth in our community by being on the SD62 Board of Education for over eighteen years, the past four years as Board Chair. She has been very active on other community boards and advisory committes in the past, including West Shore Parks and Recreation, Langfords’s Planning and Zoning and the Westshore Chamber of Commerce. She knows it takes a community to raise a child and believes with the Sport Assist program we can help children attain  a goal of playing in sports. Being part of a program that gives every child the opportunity to play sports and every parent the ability to feel proud while watching their child participate in sports  is so rewarding.




 Lee Richardson  |  SportAssist Director

 Lee Richardson is a proud father of two boys and resides in the Langford area. His work and play revolve around sharing his love for sports and active lifestyles to children and their families. He has been involved with teaching physical literacy for 19 years. Professionally he is the CEO of Richardson Sport Inc., an Owner of the Victoria Grizzlies, Executive Director of the Braefoot Community Association, a certified Canadian Teacher, and consultant for recreation based businesses internationally. He currently volunteers as the Vice President of Centennial Day Care Society and a hockey coach for Juan De Fuca Minor Hockey. In the past he has been a Director of the Young Entrepreneurs Society, Prodigy Group committee member and The President of Student Leaders Link. His academic achievements include an Environmental Science Degree and an Education Degree. 

A love for outdoor activities and sports led him to bring Sportball ( to Victoria in 2005, the business expanded to the Lower Mainland, and Seattle. He is the founder of EcoQuest Camps (  His expertise in his field has him consulting for other companies in the recreation industry. His passion for sports and outdoor activities has driven him to be a leader in his field and a asset to the development of operations of children’s programming.



If you are interested in becoming a Board Member, please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. .